Privacy Policy

Effective Date: March 3, 2025

Last Updated: May 2026

1. Introduction

Markanit Consulting is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, and safeguard your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the Canadian Marketing Association (CMA) Code of Ethics and Standards.

2. Information We Collect

We collect personal information that you voluntarily provide to us, including name and contact information such as email address and phone number, business information provided through our intake form, messages submitted through our contact form, and information collected through cookies and analytics tools. We collect only the information necessary to provide our services and do not collect information beyond its stated purpose.

3. How We Use Your Information

We use your information to respond to your inquiries and provide our services, schedule and conduct advisory sessions, send relevant communications about our services to which you have consented, improve our website and services through analytics, and comply with legal obligations. We do not use your information for any purpose other than the one for which it was originally collected.

4. How We Protect Your Information

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Your information is stored securely and accessed only by authorized personnel. We require that any suppliers or third party partners supporting our services handle your information in a manner consistent with applicable privacy laws and professional standards.

5. Third Party Services

Our website uses the following third party services that may collect data: Google Analytics for website traffic analysis, Google Workspace for email communications, HubSpot for scheduling, Squarespace as our website platform, and Google Forms for intake forms. Each of these services has their own privacy policy governing their data practices.

6. AI Tools and Transparency

Markanit Consulting integrates artificial intelligence tools to support research, analysis, and strategic recommendations. Where AI tools are used in the delivery of our services, we maintain human oversight of all outputs to ensure accuracy, relevance, and freedom from bias before any recommendations are shared with clients. AI-generated content or analysis is never presented as independent professional advice without review and validation by our team.

7. Cookies

Our website uses cookies to improve your browsing experience and analyze website traffic through Google Analytics. You may choose to disable cookies through your browser settings, though this may affect certain features of our website.

8. Email Communications and CASL Compliance

Any marketing or newsletter communications sent by Markanit Consulting are done so only with your express or implied consent in accordance with Canada's Anti-Spam Legislation (CASL). Every communication includes a clear and easy way to unsubscribe. We will never sell, rent, or share your email address with third parties.

9. Your Rights

Under PIPEDA you have the right to access the personal information we hold about you, request corrections to your personal information, withdraw consent for the use of your personal information, and request deletion of your personal information. To exercise any of these rights please contact us at amna.abdennour@markanit.ca

10. Confidentiality

All business information shared with Markanit Consulting through advisory sessions, intake forms, or any professional relationship is treated as strictly confidential. We do not disclose client information to third parties without prior written consent, except as required by law.

11. Data Retention

We retain your personal information only as long as necessary to provide our services and comply with legal obligations.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices please contact us at:

Markanit Consulting Fredericton, New Brunswick, Canada amna.abdennour@markanit.ca Tel: +1 (506) 429 4646