Our Founder
Amna A. Ben Mahmoud, CHDM
AI Marketing Consultant Serving New Brunswick and Atlantic Canada
I did not plan to build a consultancy.
I planned to build great marketing inside great hotels. For over a decade, that is exactly what I did. At Fairmont Château Laurier, Crowne Plaza, and Hilton Garden Inn, I led campaigns that filled rooms, moved audiences, and produced results that could be measured in bookings, reach, and revenue.
What I kept seeing, across every property and every season, was the same gap. Hotels and tourism businesses in New Brunswick were sitting on genuinely compelling stories. The product was strong. The people were exceptional. But the marketing was either reactive, outsourced to someone who had never set foot in a hotel, or built on instinct rather than strategy.
That gap is why Markanit exists.
I founded Markanit Consulting in Fredericton, New Brunswick, to give hospitality, tourism, and food and beverage businesses in Atlantic Canada access to the kind of strategic marketing expertise that was previously only available to large urban brands. Senior-level thinking. Measurable outcomes. No shortcuts.
Today, I work as an AI marketing consultant in Fredericton and across Atlantic Canada, integrating artificial intelligence into marketing strategy in ways that sharpen decisions, accelerate content, and surface insights that manual processes miss. AI does not replace the strategy. It makes the strategy faster and sharper.
I hold the Certified Hospitality Digital Marketer (CHDM) designation from HSMAI, the only certification of its kind in the hospitality industry, and a certificate in Artificial Intelligence in Marketing from the Darden School of Business at the University of Virginia.
If you are a business owner or leadership team in Atlantic Canada who is ready to approach marketing with the discipline it deserves, I built this practice for you.
A career built inside industry leaders
Where our founder built her expertise
2022 TIANB Tourism Marketing Award
Provincial recognition for hospitality marketing excellence in New Brunswick
In 2022, the Tourism Industry Association of New Brunswick recognized the Hilton Garden Inn Fredericton's Gin Passport campaign with the Tourism Marketing Award in the Large Businesses category. The campaign was conceived, built, and led by Amna Abdennour Ben Mahmoud, CHDM, at the time the sole marketing professional at Hilton Garden Inn Fredericton.
The Southside Shake’s Gin Passport program campaign drove measurable engagement across the property's food and beverage program, built community around a local product category, promoted the province of New Brunswick and demonstrated what happens when hospitality marketing is built on a real insight rather than a templated campaign.
That award represents the standard Markanit brings to every client engagement.
Our Mission
Stronger brands. Lasting legacies
Our Story
Marketing Strategy Rooted in Structure, Built for Growth
At Markanit, we believe great marketing begins long before a campaign launches. It begins with clarity, direction, and a strategy built to last.
Our name tells that story. Markanit blends "Marketing" with "Tanit", the ancient Carthaginian symbol of prosperity, protection, and generative strength. Tanit represented the force that builds, safeguards, and sustains. Carthage itself was known for disciplined strategy and forward-thinking innovation, a legacy that continues to shape how we work.
That heritage is not decoration. It is a standard.
As a woman-founded marketing advisory practice based in Fredericton, New Brunswick, we partner with business owners and leadership teams who are ready to approach growth with intention. We serve clients across Atlantic Canada in hospitality, law, real estate, lifestyle, and technology sectors.
We reject superficial tactics and short-term thinking. Our work is grounded in disciplined analysis, intentional positioning, and structured execution. Strategy is not noise. It is structure. It is foresight. It is responsibility.
We are also building toward something larger. As artificial intelligence reshapes how brands reach and retain audiences, Markanit is positioning itself as the leading resource for AI-powered marketing strategy in New Brunswick and Atlantic Canada. Our goal is to help regional businesses navigate that shift with confidence, before it becomes a disadvantage.
Marketing is not just about being seen. It is about being remembered, and being ready for what comes next.
BUILDING BRANDS. CRAFTING LEGACIES
Our History
Markanit began with a clear conviction: that great marketing must be built on structure, heritage, and long-term thinking. As our practice grew and our vision sharpened, so did our identity.
The foundation
Inspired by Carthaginian geometry, our first identity drew on gold tones and a pyramid form to signal structure, precision, and enduring value.
The Evolution
Bold, modern, and forward-looking. The Tanit symbol is now embedded directly into our name. The palette reflects the energy and confidence of the work we do today.
“Heritage shaped us. Ambition drives us.”